SPECIALIZED
A series of animated pieces created in collaboration with SPECIALIZED Bicycles, drawing on childhood memories and recent experiences. The work blends personal storytelling with product inspiration, using animation to capture movement, nostalgia, and shared moments on the bike
A dreamy bike ride up a mythical gorge
Inspired by childhood bike rides to a local gorge, the animations recreate familiar routes, landmarks, and scenic views along the way. Visual references are pulled from SPECIALIZED road bike design and classic anime influences shared by both the brand and myself, including Akira.
#iamspecialized #xmas
A festive-themed animation centred on riding together. The concept focuses on togetherness—celebrating the joy of shared journeys, connection, and the moments created when people come together on bikes.
Something special happens when you go Turbo Mode
An animation promoting SPECIALIZED electric mountain bikes, inspired by 90s anime—specifically Dragon Ball Z. The piece plays on the idea of activating Turbo Mode, visually likening the surge of power to going Super Saiyan.